Thornyx: a website as wearable art
Thornyx is a brand of handmade pewter jewellery from Brno. Not ordinary jewellery, but wearable art — and the website had to say that before a visitor finished the first sentence.
The brief
Build a website that conveys the craft and the aesthetic within two seconds. Not a classic e-shop — more of a dark gallery where the visitor moves from “what is this” to “I want this” and reaches out to the maker directly.
What we built
A hero with a liquid-metal logo
At the centre is a 3D metal logo that reacts to the mouse like liquid. Behind it, dark photography of the jewellery in context. The page feels “alive” — and that’s what the visitor remembers.
The collection as an exhibition catalogue
A grid of pieces with Roman numerals as dividers feels more like a lookbook than an e-shop. A click opens a detail with material and price — the gallery stays clean, the selling function doesn’t disappear.
“How is it made?”
A section with a workshop video between the collection and the personal part. The visitor already knows they like it — now they get reassurance about the authenticity of the handmade work.
About me + contact
A personal first-person text signed “— Baru” gives the brand a human face. Contact is handled by a form with a “piece that caught your eye” field, so the maker knows right away what the customer is after.
The approach
The whole site runs on one strong visual tone: deep black, liquid-chrome silver and a serif logo. The dark art direction isn’t effect for effect’s sake — it holds attention on the product and turns browsing into an experience.
See the live site
Thornyx is live — take a look at how it all works in motion.